There are two new services/applications that have been designed for the mobile phones. Lodging Interactive, an interactive marketing agency servicing the hospitality industry, has mobile services that enables hotel websites to be rendered on all major smart phones and cell phones, and provides direct website reservations capabilities for mobile users. Lodging Interactive creates a mobile website specifically designed for the hotel to ensure it is properly rendered on any cell phone. The technology can detect which cell phone platform and browser the visitor is using and display the most appropriate website rendering. So, visitors who are using Apple iPhones will enjoy a more complete mobile experience designed for the iPhone's Safari mobile browser.
There is another application for iPhones, which is the OpenTable Application. OpenTable Inc. is a provider of free online reservations for diners and guest management systems for restaurants. OpenTable for iPhone allows diners to check the real-time availability of multiple restaurants in the area, get the restaurant's location, make free, confirmed reservations, and then follow directions to the restaurant. Diners simply specify the desired date, time and party size, and they are instantly provided with a list of available tables at nearby restaurants. They can also view results on a map, get directions to the restaurants and send emails complete with reservation information to friends. Additionally, registered OpenTable members have the ability to see their upcoming reservations, earn OpenTable Dining Points and view their current Points balances. This service is now available on iPhones as one of their applications, so now they can make reservations on their phones instead of on their computers.
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